Marketing & Communications Professional · Toronto
Hi, I’m Nour. I make complicated things easy to read.
I create small, high-stakes copy that simplifies complex topics and helps audiences take the next step with confidence.
My writing style blends story-led communication, user focused UX language, and conversion-focused messaging to ensure content resonates while driving results. I focus on bringing warmth and intention to every piece, whether it’s emails, payment journeys, error states, articles, or landing pages. This portfolio highlights my work rooted in empathy, precision, and a deep respect for the decisions people navigate.
A quick before and after
UX copy · Getty Images Contributor account closure
BeforeWarning: Closing your account involves Terminating the Contributor Agreement. No more content can be added and all current content will be removed, and royalties payout issued.
AfterWARNING: This action will terminate the Contributor Agreement. New content cannot be added, all current content will be removed, and royalties payout will be issued.
Achievements I’m truly proud of
300%
growth in international readership, year over year, at Rusted Radishes
150+
pieces of content published every month for 5+ clients at CannDelta
25%
fewer UX copy revision cycles at Getty Images after I set up a new review workflow
~20%
faster turnaround on creative deliverables at CannDelta after I streamlined production
Portfolio
What I write
Here’s the kind of work you’ll find on this site. Pick a category to see the work.
Social Media Content
Posts for Meta and LinkedIn that fit the brand and the platform.
Who am I, really?
Chemistry, business, and then literature?
Yes, I studied all three. It sounds like I couldn’t make up my mind, but it turned out to be great training for this job. I’m comfortable with technical details, I understand what a business needs, and I care a lot about how words land with the person reading them.
Right now I’m a Marketing Content Specialist at CannDelta in Toronto. I write brand guides and website copy, manage social calendars for 5+ clients, and edit work from a team of seven copywriters so everything stays on brand and compliant.
Before that, I coordinated digital projects for clients like Microsoft, Intel, and AWS, ran bilingual communications for EdCan Network, and wrote UX copy for Getty Images and iStock. And since 2018, I’ve managed digital content for Rusted Radishes, a literary and art journal from Beirut.
Languages
- English: native, bilingual proficiency
- French: full professional proficiency
Education
- MA, English Literature, American University of Beirut
- Bachelor of Business Administration, American University of Beirut, 2016
- BSc, Chemistry, American University of Beirut, 2015
Skills & tools
What I’m good at
- Content Strategy
- Editorial Planning
- Campaign Management
- Project Coordination
- Stakeholder Management
- Cross-functional Collaboration
- Internal Communications
- B2B Marketing
- B2C Marketing
- KPI & Performance Reporting
- UX Writing
- Copyediting
- Proofreading
Tools I use most
- Asana
- HubSpot
- WordPress
- Mailchimp
- Hootsuite
- Canva
- Miro
- Salesforce
Experience
I’ve worn many hats
Marketing Content Specialist
CannDelta
Dec 2025 to Now
Digital Communications Coordinator
Starshot Ventures Marketing Agency
Oct 2024 to Nov 2025
Bilingual Project & Communications Coordinator
EdCan Network
Jan 2023 to Jul 2023
User Experience Writer
Getty Images
Jan 2022 to Dec 2022
Digital Content Manager
Rusted Radishes: Beirut Literary and Art Journal
Jan 2018 to Now